By Damon Sugden
In a perfect world, we would all make rational decisions when it comes to money, where every move is carefully analysed and underpinned by a clear understanding of what we want to achieve and what is required to get there. However, decisions are often clouded by emotions, biases and the ever-present hum of media noise.
The study of Behavioural Finance delves into the irrational side of financial … more
Damon Sugden | Private Client Adviser
It is always interesting to hear how someone came to work in the financial services industry, and Damon Sugden has a great story!
As a young child Damon was encouraged to take up dancing by his mother, a professional dancer. This encouragement led to a firm commitment to ballroom dance as a passion and career, a career which introduced him to his wife and … more